Date: Sep 10, 2019
Topic: Who Targets Me?
Tonight we welcome Sam Jeffers, the co-founder of Who Targets Me?, all the way from London, UK!
Who Targets Me is a browser extension for Chrome or Firefox that monitors the use of political advertising on social media. It helps researchers and journalists understand the use of targeted social media advertising by political campaigns.
The project was founded by Sam Jeffers and Louis Knight-Webb in 2017. It’s citizen-led and non-partisan. Its goal is to increase transparency and trust in democracy.
https://whotargets.me/en/
Speakers:
- Sam Jeffers – Sam Jeffers is the co-founder of Who Targets Me?, and a Visiting Global Fellow at the Ryerson Leadership Lab, an action-oriented think tank building new leadership to tackle some of our most pressing challenges related to education, the environment, and democracy.
Sam is a graduate of the Harvard Kennedy School and an experienced digital strategist who ran campaigns across Europe as Managing Director of Blue State Digital’s UK office (the agency that helped elect President Obama in 2008 and 2012). He currently consults for clients including the City of London, and the United Kingdom’s largest trade union.
Venue: PwC Experience Centre