Math is malleable, data is deceptive, numbers are not as real as you think they are.
From government budgets, to vanity metrics, people use numbers to underscore their point. It can be terribly persuasive, it can also be terribly manipulative. How do you decipher a statistic someone shares? If you are a researcher or communicator, how do you ensure you don’t misrepresent findings? In this talk Terra Loire Gillespie will bring you through some of these dilemmas, and bring you behind the scenes of some of their most recent projects.
Speakers
Terra Loire Gillespie
Terra is the principal of Terra Etc, a professor at Seneca, and occasional journalist. A community-driven digital strategist + researcher helping movements, nonprofits, and coalitions do “all things digital” – from discovery to reporting – in ways that grow community power, not just conversions.